Film Marketing is the practise of promoting a film to increase publicity and anticipation within the public audience before the film is released. This phase in the production cycle is extremely important because it maximizes success for the films general interest within the public, consequently gaining more money from the film.
There are many different sources of marketing, these cover Cd's, Games, toys and clothing.
However any merchandise has to be made suitable to the target audience, for example a certificate of U would be promoted using a range of toys which fit that age group whereas a 15 would be targeted to an older group, meaning that video games and T-Shirts would sophist.
