Marketing and Merchandising

Film Marketing is the practise of promoting a film to increase publicity and anticipation within the public audience.This phase in the production cycle is extremely important because it maximises success for the films general interest within the public, consequently gaining more money from the film.

Trailers are a main stray of film promotion because they are delivered directly to the audience. They generally reveal the genre and storyline of the movie in a highly condensed fashion compressing maximum appeal into two and half minutes.

Another form of advertisement is through Posters, film posters are usually tailored to attract a target audience, and they use tag lines, main actors, the director and many more pieces of information to create a general understanding of the films narrative and genre. This automatically creates appeal and sometimes disses appeal throughout the audience. Film posters are also success full because it can be placed anywhere and are cheap to produce.

The internet also being a widely utilized advertises films through websites where people look for information on the film at will. However I do not believe it is as effective as a poster, because website browsing requires the population to go to the website thus not as popular as a poster which is seen everywhere.

Merchandise is a form of cross-promotion used primarily to generate additional income from that property and promote the visibility of the film. Ti-in film merchandise ranges from releases such as video games to fast food toys.