I am legend has been given many promotional qualities which present itself to the public, One of the main publicity and promotional attractions is because of the role of Robert Nevil played as Will Smith. Fans of one Mr. Smith may be enticed by watching Will Smith in a new film,because of his earlier succession. This creates allot of enthusiasm of the films release.Also Will Smith is lately renown for starring in films of heroism that show him as saving the world, this could attract allot of attention because people know of hes quality. Will Smith gaining this role is also expanded through the media with things such as interviews trailers and posters.I am legend also gained much hype for it had been adapted from the novel by Richard Matheson, a 1954 horror fiction which was then adapted to films, the last man on earth and then the omega man. This attracts even more viewers from the old book or film fans.There are also the fan pages that increases the buzz about the film. I am legend was distributed by Warner Bros. Pictures, Warner Bros also distributed the original Omega Man which folows as one of the three i am legend films.
A tie-in comic from DC Comics and Vertigo Comics has been created, I Am Legend: Awakening.The project draws upon collaboration from Bill Sienkiewicz, screenwriter Mark Protosevich, and author Orson Scott Card. The son of the original book's author, Richard Christian Matheson, also collaborated on the project. The project will advance from the comic to an online format in which animated featurettes (created by the team from Broken Saints) will be shown on the official website.
In October 2007, Warner Bros. Pictures in conjunction with the Electric Sheep Company launched the online multiplayer game I Am Legend: Survival in the virtual world Second Life. The game is the largest launched in the virtual world in support of a film release, permitting people to play against each other as the infected or the uninfected across a replicated 60 acres (240,000 m2) of New York City.The studio also hired the ad agency Crew Creative to develop a website that would be specifically viewable on the iPhone.
Merchandise
The certificate of I am Legend is a 15 so it is not suitable for advertisement in McDonald's, reason being McDonald's is a child friendly environment.Merchandise vary from I am legend t shirts and jumpers to action figures and i am legend golf balls.The action figures of Sam and Robert are exlusively produced by Hasbro. All of this merchandise promotes the film.
Premieres and Release
At the premiere of the atisipated i am legend all stars were accounted for including Tom Cruise and jada smith occampanying. The premiere in London was on the 19th december 2007 with the US having their premiere on the 11th of december 2007.
Who distributed the film?
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