Merchandise HW

Film Marketing is the practise of promoting a film to increase publicity and anticipation within the public audience before the film is released. This phase in the production cycle is extremely important because it maximizes success for the films general interest within the public, consequently gaining more money from the film.
There are many different sources of marketing, these cover Cd's, Games, toys and clothing.
However any merchandise has to be made suitable to the target audience, for example a certificate of U would be promoted using a range of toys which fit that age group whereas a 15 would be targeted to an older group, meaning that video games and T-Shirts would sophist.

Inception 3-5 minute Micro Essay

The scene begins with slow zooms developing into a close up which clearly show the raw emotion on both Cobb's and Saitos face.The editing is used to help the tension build by creating pace between the cuts inevitably making it more intensifying for the audience. This creates dramatic tension within the audience. The mise en scen in this scene is juxtaposed between the two, Cobb clothing is all torn and rough howevor young symbolizing he has been through alot, Whereas Saido weres a suit which represents his nobility and wealph. Howevor his old wrinkled face and heavy eyes represents hes mortality. Cobb also carries a face of confusion and shadowed as he talks to Saido about their agreement. The mise en scen suggests that he does not talk because he knows what too say but almost as if this piece of information is stored in his head automatically. The scene then develops to showing the totem spinning endlessly on the wooden table, this shot encourages the fact that it is all a dream. A non-diegetic soft, quant melody starts growing from the background setting an eary howevor a mood of resolution. The music plays uninterupted until the end of the sequence. The blank look that both of them give eachover within this scene givesw the impression that they know eachover howevor in a different lifetime. The camera then shows a close up on Saitos hand as he slowly reaches for a gun. Within seconds an extreme close up is present on Cobb as he flickers his eyes. This again is a method of realization for the audience how it was all a dream.

He wakes up in the aeroplane where he once started his journey. The camera then shows Fisher, he stutters while taking the imigration forms, he then sits confused and blankas if he is completely unaware of what has happened. It then cuts to Cobb as he looks sharply at the other characters. The camera then pans right revealing everyones exhausted and confused faces. The editing is utilizeed well here as the camera swithces from face to face with a slow action showing the reactions on the peoples faces aswell as finally creating tan overall message to the audience that the job is done.

It then skips to the airport where Cinematography is key. It fuzzes out all faces of the people except for Cobb and Eames. This gives the remarkable essense of a dream, where nothing is clear. It then shows an over the shoulder shot where an officer accepts Cobbs passport. In a moment of relief Cobb looks over too Ariadne who smiles prosperously back at her. The camera then shows Cobb take his luggage and walk on. The camera keeps swithcing from behind and infront of Cobb, its purpose is to show the importance of this moment for Cobb, how he is finally home. Fisher than is given a mid shot and he shows a double take,its purpose was to create a sense of de ja vu. It then shows a first person shot of Cobb. This is to put the viewer in his shoes, to gather emotion and realization for the viewer. This scene works out so perfectly, and carries minimum Diegetic sound that it even brings up queries of weather it was a dream. From the moment they wake up them characters have know dialogue between eachover and very few shots, this opens the viewers interpretation to one preception. Time is slowed in this scene also, strenthening the perception of the dream world.

As Cobb walks into his house, paint brushes and paper are left on the table like a perfect picture, this element of mise en scen is used to show how everything is how he left it, this again strenthens the thought of it being a dream.He spins the totem on the table, and the camera slowly tilts down wards in order to see wheather it is a dream. The camera then shows Cobbs children, using slo-mo to show the importance of the moment. The camera then pans left showing the never ending spin of the totem. The camera zooms in on the totem as it jolts and then in the final few seconds of finding out the truth, the screen goes blank with a sharp non- diegetic noice playing in the background.

Sucker Punch Review

I have now seen this film on two occasions in the cinema and although movie reviewers have slated it for its lactation of emotional core and a killer plot which inevitably does not cohere as a fully satisfying film, i believe it to be fashioning, impressive and carries distinctive visual constructs from rich source materials. Its one of my latest guilty pleasures. Directed by Zack Snyder and casted by a stunning line up of beautiful actresses are honestly the reason why i went to the cinema in the first place. However once 20 minutes into the film i started to realise its potential and started enjoying it for its unique style and ambitious like quality. With Sucker Punch, though, i finally got to see what Snyder can make with self-mined ore. In some ways, this is his own Inception.

In the 1950s, a 20-year-old girl nicknamed "Babydoll" (Emily Browning) is institutionalized by her stepfather at the Lennox House for the Mentally Insane after she is blamed for the death of her younger sister. Blue Jones (Oscar Isaac), one of the asylum's orderlies, is bribed by Babydoll's stepfather into forging the signature of the asylum's psychiatrist, Dr. Vera Gorski (Carla Gugino), to have Babydoll lobotomized, so she can neither inform the authorities of the true circumstances leading to her sister's death, nor reclaim her recently deceased mother's fortune. Faced with unimaginable odds, she retreats to a fantastical world in her imagination where she and four other female inmates at the asylum, plot to escape the facility. The lines between reality and fantasy blur as Baby Doll and her four companions, as well as a mysterious guide, fight to retrieve the five items they need that will allow them to break free from their captors before it's too late... 

Once Babydoll’s perception has mentally tweaked her grim surroundings from asylum to bordello, we have a faintly titillating milieu of mascara and fishnets giving way not to inventive song-and-dance numbers, but to the fast, furious action sequences which throw just about every fantasy/sci-fi/war cliche at the screen. This happens almost literally: each set-piece is framed within a dance, which begins with Emily Browning’s Babydoll stiffly swaying her hips as we dive into her eyeball and the action, then pulls out again to find her sweaty and exhilarated while her astonished male audience pant almost post-coital. Although i enjoyed this experience when you sit back and thoroughly think about the content of Sucker Punches coerced action it feels less like stream of dream sequences and more like a series of preposterously overblown music videos.

I do believe that If as much attention had been lavished on the characters themselves as on their combat training and costume design it would be a much more successfull film. The story really,as it  turns out, is so dizzied by the artifice of its construction (be that Snyder’s film-making technique or Babydoll’s fevered Rabbit Hole-digging) that we’re encouraged to treat nothing as real, and thus feel no sense of jeopardy — only urgency. Unlike, say, The Matrix (you die in The Matrix, you die in The Real) or Inception (you get killed, you get trapped in Limbo), there’s no reason to fear death in Babydoll’s battlegrounds.

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Source Code Review

Duncan Jones the 39 year old British film maker has just followed up his remarkable 2009 debut Moon with yet another piece of Sci-Fi brilliance. The film takes us into the troubled mind of a man who believes himself to be a US army Captain Colter Stevens, played by (Jake Gyllenhaal)

Believed to be a US army soldier he awakes with a jolt, finding himself on a train heading for Chicago shortly before 8am on one idyllic spring morning. Before he has time to question hes wherebeing a beautifull young woman named Christina played by (Michelle Monaghan) sitting opposite him says, "I took your advice." A series of questions arise from this short piece of speech, who is she? what advice has she taken? The coversation then develops leading towards Colter questioning hes own identity. A succession of odd incidents occurs before he goes to the lavatory. There he discovers he's carrying ID identifying him as Sean Fentman, a schoolteacher, and that the face in the mirror isn't his own.This is a classic film noir amnesia plot, brilliantly handled. He is then aware that he is in someone else's life going through someone else's morning commute. Shortly after with the skyline of Chicago looming in the near distance an express train zooms by on the opposite track making the train jolt furiously, bomb explodes, seemingly killing Colter and all the other passengers. Its truly a brilliantly edited opening to a film which is high in suspense and carries extroadinary thriller like elements.

Colter than wakes up in an isolation chamber, strapped to a seat, and wearing his military flight suit. He still has no idea what's happening, except that he's being spoken to by mission controller Carol Goodwin (Vera Farmiga), who calmly recites a series of memory questions to which Colter is shocked to realize he knows the answers. He learns that he's part of an operation called Beleaguered Castle, but before he can progress any further, Goodwin starts up the machinery and suddenlyColter is back on the train, at exactly the same time he first appeared there, once again speeding through Chicago with the same group of commuters.

Source code however, is not a film noir but a sort of sci-fi conspiracy movie, and while there are many twists and much additional information still to come right until the final minutes, the dramatic donnée is revealed immediately. Captain Stevens is the subject of a top-secret military experiment called "Source Code", conducted by a Dr Rutledge (Jeffrey Wright), a somewhat sinister government psychologist who communicates to Colter through US air-force officer Captain Colleen Goodwin played by (Vera Farmiga) Souce code is a highly technological breakthrough inwhich properly wired deceased people can relive the last stored 8 minutes of the victim aslong as they have the same physical match. In this case Colter and Sean.

 Howevor the viewer becomes aware that the device on the train is merely a forerunner of what is to come in downtown Chicago. Stevens's patriotic task, therefore, is to locate and neutralise the madman preparing to detonate it. This he'll do by reliving Sean's last moments in a succession of eight-minute bursts until he's identified his quarry.

Marketing and Merchandising

Film Marketing is the practise of promoting a film to increase publicity and anticipation within the public audience.This phase in the production cycle is extremely important because it maximises success for the films general interest within the public, consequently gaining more money from the film.

Trailers are a main stray of film promotion because they are delivered directly to the audience. They generally reveal the genre and storyline of the movie in a highly condensed fashion compressing maximum appeal into two and half minutes.

Another form of advertisement is through Posters, film posters are usually tailored to attract a target audience, and they use tag lines, main actors, the director and many more pieces of information to create a general understanding of the films narrative and genre. This automatically creates appeal and sometimes disses appeal throughout the audience. Film posters are also success full because it can be placed anywhere and are cheap to produce.

The internet also being a widely utilized advertises films through websites where people look for information on the film at will. However I do not believe it is as effective as a poster, because website browsing requires the population to go to the website thus not as popular as a poster which is seen everywhere.

Merchandise is a form of cross-promotion used primarily to generate additional income from that property and promote the visibility of the film. Ti-in film merchandise ranges from releases such as video games to fast food toys.

Single Film Pitch

Single film powerpoint

View more presentations from Sebastian Modos.

What is a Film Pitch

A film pitch is the overview of a film idea presented in a way that would attract the interest from investors.
This pitch should intentionally include the following:

• A basic idea of the films Narrative
• A logline
• Comparisons to other films
• Idea of budget
• Idea of suitable cast
• The films genre